Slow (No) Response Summer?

Navigating a Summer Business Slowdown: Recharging and Realigning for Success

Frank Hattann

8/15/20233 min read

man reading book on beach near lake during daytime
man reading book on beach near lake during daytime


It has been such a summer for us again. As the temperature rises and the days grow longer, it's not uncommon for businesses to have a seasonal slowdown. This period can seem like a daunting challenge. In a new business it can seem especially stressful when responses are not only slowing down, but people virtually shutting all communication down for weeks it seems. It does also presents a unique opportunity to reset, recharge, and prepare for the bustling season ahead though. In this blog post, we'll explore several productive strategies to make the most of a business slowdown, including online learning, reading, digital detox, and spending quality time with loved ones. By embracing these strategies, you can create a powerful blend of personal growth and business enhancement, positioning yourself for success when the autumn rush arrives. We are certainly making the most of the summer.

1. Embrace Continuous Learning:

Summer is an excellent time to invest in your personal and professional development. Platforms like LinkedIn Learning offer a wide range of courses on topics ranging from leadership and marketing to technical skills and personal productivity. By dedicating time to learning during the slower months, you can equip yourself with fresh knowledge and skills that will serve you well in the busier times to come. Consider setting aside a specific portion of each week to engage in online courses that align with your career goals.

2. Dive into Reading:

For entrepreneurs and business professionals, reading can be a source of inspiration and enlightenment. Use the summer months to tackle that stack of books you've been wanting to read. Whether you choose to explore industry-related literature, fiction for relaxation, or self-help books, reading can broaden your perspective and provide valuable insights. You might even consider starting a book club with colleagues or friends to foster engaging discussions and shared growth. And for fans of audio books, combining the read (being read to) with a walk can make it an even more enjoyable experience.

3. Detox from Digital Overload:

In our digitally connected world, it's easy to get overwhelmed by constant notifications and information overload. A summer slowdown offers a golden opportunity to engage in a digital detox. Limit your time spent on social media, email, and work-related apps. Instead, channel that time into outdoor activities, hobbies, and mindfulness practices. This detox can help you reset your mental state, improve your focus, and increase your overall well-being. It has been our experience over the past years, that more and more people do seriously make an effort to give themselves a break from their devices and digital media. It rather more difficult at first, but a great reset once a good timeframe is dedicated to it.

4. Strengthen Connections:

Use the slower pace of business to nurture your professional and personal relationships. Reach out to clients, partners, and colleagues to check in, offer support, and maintain a sense of community. Consider hosting a casual networking event, whether in person or virtually, to strengthen ties and create opportunities for collaboration. Investing in relationships during downtime can lead to fruitful partnerships and ventures down the road. Do not forget friends and family.

5. Family and Friends Time:

While your business might be slowing down, your personal life doesn't have to follow suit. Spend quality time with your family and friends, nurturing those bonds that may have taken a backseat during busier periods. This may be an ideal time to have that promised catch-up. Engaging in activities you enjoy with your loved ones can provide a much-needed emotional recharge. These connections will not only enrich your personal life but also contribute positively to your professional well-being. Not investing in relationships is what we will come to regret in the future.

6. Strategically Prepare for a Busy September:

As the summer winds down, shift your focus toward strategic planning. Use the insights gained from your learning endeavors, reading, and detox period to assess your business goals, refine your strategies, and develop action plans for the upcoming busy season. By laying the groundwork during the slower months, you'll be ready to hit the ground running when September arrives.


Embracing a business slowdown during the summer months is an opportunity to step back, recharge, and invest in personal and professional growth. By committing to continuous learning, reading, digital detox, strengthening connections, and spending time with family and friends, you can create a harmonious balance between personal enrichment and business enhancement. As September approaches, you'll be well-equipped to navigate the busy season with renewed energy, fresh perspectives, and a strategic mindset.

We wish you a great rest of your summer and hope you are well prepared when business is inevitably picking back up!